In this course (and probably most others), maybe 10-20% of what youâll learn will come from the content itself. The majority of the value will come from your applying the lessons in the real-world, working through the concepts with other people, and getting feedback on your ideas.
We know it often won't be possible to launch an experiment and have data within a week. So when thatâs not feasible, it can be useful to brainstorm experiments, predict which would be most effective, and game plan how you'd handle different results with your team.
Additionally, you can do quick-and-dirty applications of these behavior change concepts in your own life around personal goals you might have. See what does and doesnât work for you, and then think about what groups of people would respond the same vs. differently. The best behavioral scientists we know are often experimenting in their own lives, where they can get data much faster and shorten feedback cycles. â
Example:Â How can I experiment with motivating myself to do X using social/relatedness?
Whatever you do, track it with a reminders app or spreadsheet and measure whether or not it works, and write a short post-mortem afterwards to deconstruct it. Feel free to use any concept from this week, or anything that relates to motivation.
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