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Beating the Deadline: Reminders to Apply for Financial Aid on Time.

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Summary by 
BHUB

A randomized evaluation found that among families where both students and parents received the redesigned emails, 50% filed their financial aid application by the priority deadline.

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TACTICS USED
Social Norms,Checklists,"Reminders, Cues, & Triggers"
BEHAVIORS ADDRESSED
Financial Aid
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