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Areas
Health
Finance
Civic
Environment
Education
Business
Other
Behaviors
Alcohol Use or Addiction
Care Plan Compliance
Charitable Giving
Civic Participation
Conservation Behaviors
Crime
Debt Reduction
Diet & Nutrition
Disease Management
Disease Prevention
Educational Attainment
Employment
Financial Behaviors
Healthcare Delivery
Medication Adherence
Mental Health & Self-Care
Other
Physical Activity
Savings
Sedentary Behaviors
Self-Management
Sexual Health Behaviors
Sleep
Smoking Cessation
Substance Use or Addiction
Voting
Work Behaviors
Tactics
Active Choice
Feedback on outcomes/consequences
Habit Formation
Feedback on behavior
Goal setting (behavior)
Increase Salience
Non-Financial Incentives
Moral Suasion
Increasing Self-Efficacy
Hot & Cold States
Reduce Cognitive Load
Priming
Public Commitments
Acceptance and Commitment Therapy (ACT)
Rules of Thumb
Framing Effects
Personalization
Random Screening
Tracking behavior
Social Support
Tracking cognitions or emotions
Implementation Intentions
Behavior Substitution
Environmental Restructuring
Automation
Social Norms
Checklists
Peer Mentoring
Skill Coaching
Coaching or Counselling
Reduce Friction or Barriers
Commitment Devices
Feedback
Gamification
Education or Information
Self-Monitoring or Tracking
Goal Setting
Identity Priming
Smart Defaults
Financial Incentives
Micro-Incentives
Reminders, Cues, or Prompts
Lotteries
Social Benchmarking
AI or Chatbot
Cognitive Behavioral Therapy (CBT)
Motivational Interviewing
Group Incentives
Health
Drossaert (1996)
.
Health education to improve repeat participation in the Dutch breast cancer screening programme: evaluation of a leaflet tailored to previous participants.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other,Health Risk Screening
Civic
Behavioural Insights Team (2011)
.
Tax Compliance via Social Norms
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Taxes
Finance
Zinman (2018a)
.
A Personal Touch: Text Messaging for Loan Repayment
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Health
Morton (2015a)
.
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Gourlan (2013)
.
Motivational interviewing as a way to promote physical activity in obese adolescents: a randomised-controlled trial using self-determination theory as an explanatory framework.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Physical Activity
Health
Slovic et al. (1997)
.
Insensitivity to the Value of Human Life.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Finance
Zaliauskas et al. (2015)
.
Stimulating interest: Reminding savers to act when rates decrease
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Education
Fryer et al. (2012)
.
Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment.
PRODUCT
TACTICS
Financial Incentives,Framing Effects
BEHAVIOR
Work Behaviors
Health
Volpp et al. (2011)
.
Enhanced active choice: A new method to motivate behavior change
PRODUCT
TACTICS
Active Choice
BEHAVIOR
Adherence (Medication or Treatment)
Education,Finance
Karlan & Linden (2014)
.
Loose Knots: Strong versus Weak Commitments to Save for Education in Uganda
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Savings
Business
Hossain & List (2009)
.
The Behavioralist Visits the Factory.
PRODUCT
TACTICS
Framing Effects,Financial Incentives
BEHAVIOR
Work Behaviors
Health
Chamberland (2017)
.
The impact of an innovative web-based school nutrition intervention to increase fruits and vegetables and milk and alternatives in adolescents: a clustered randomized trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Finance
Hershfield et al. (2011)
.
Increasing Savings Behavior Through Age-Progressed Renderings of the Future Self’.
PRODUCT
TACTICS
Education or Information,Feedback,Environmental Restructuring
BEHAVIOR
Savings
Civic
ideas42 (5)
.
Boosting Survey Response Rates
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Health
Gold (1994)
.
Why we need to rethink AIDS education for gay men.’
PRODUCT
TACTICS
Education or Information,Hot & Cold States
BEHAVIOR
Sexual Health Behaviors
Health
Espie (2012)
.
A randomized, placebo-controlled, trial of online Cognitive Behavioral Therapy for chronic Insomnia Disorder delivered via an automated media-rich web application.
PRODUCT
Sleepio
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Sleep
Health
Shetty et al. (2011)
.
Reinforcement of adherence to prescription recommendations in Asian Indian diabetes patients using short message service (SMS)—A pilot study.
PRODUCT
TACTICS
Skill Coaching,Social Support
BEHAVIOR
Medication Adherence
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 4
PRODUCT
TACTICS
Framing Effects,Automation
BEHAVIOR
Charitable Giving
Health
Golin (2010)
.
SafeTalk, a multicomponent, motivational interviewing-based, safer sex counseling program for people living with HIV/AIDS: a qualitative assessment of patients' views.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Sexual Health Behaviors
Health
Turner-McGrievy (2013)
.
Comparison of Traditional Versus Mobile App Self-Monitoring of Physical Activity and Dietary Intake Among Overweight Adults Participating in an mHealth Weight Loss Program.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Education or Information,Self-Monitoring or Tracking,Tracking behavior
BEHAVIOR
Physical Activity,Diet & Nutrition
Environment
Schultz et al. (2007a)
.
Destructive and Reconstructive Power of Social Norms.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Kahneman & Tversky (1981)
.
The Framing of Decisions and the Psychology of Choice’.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
Haynes et al (2009)
.
A Surgical Safety Checklist to Reduce Morbidity and Mortality in a Global Population’.
PRODUCT
TACTICS
Reduce Cognitive Load,Checklists
BEHAVIOR
Healthcare Delivery
Health
Pham (2016)
.
Feasibility and Efficacy of an mHealth Game for Managing Anxiety: "Flowy" Randomized Controlled Pilot Trial and Design Evaluation.
PRODUCT
Flowy
TACTICS
Gamification
BEHAVIOR
Mental Health & Self-Care
Finance
Beatty et al. (2011)
.
Cash by Any Other Name? Evidence on Labelling From the UK Winter Fuel Payment.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Charitable Giving
Finance
Brune et al. (2011)
.
Commitments to Save: A Field Experiment in Rural Malawi.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Savings
Health
Elouafkaoui (2016)
.
An Audit and Feedback Intervention for Reducing Antibiotic Prescribing in General Dental Practice: The RAPiD Cluster Randomised Controlled Trial.
PRODUCT
TACTICS
Social Norms,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Guzmán (2016)
.
A process evaluation of a Psychomotor Dance Therapy Intervention (DANCIN) for behavior change in dementia: attitudes and beliefs of participating residents and staff.
PRODUCT
TACTICS
Increasing Self-Efficacy,Social Support,Environmental Restructuring
BEHAVIOR
Physical Activity
Health
Norris (2016)
.
Protocol for the 'Virtual Traveller' cluster-randomised controlled trial: a behaviour change intervention to increase physical activity in primary-school Maths and English lessons.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Chen et al. (2017)
.
Feasibility and Clinical Impact of Deploying a Digital Health Intervention on a Medicare Population with Asthma or Chronic Obstructive Pulmonary Disease (COPD).
PRODUCT
Propeller Health
TACTICS
Feedback,Self-Monitoring or Tracking,Education or Information,Coaching or Counselling
BEHAVIOR
Disease Management
Health
Finkelstein (2015)
.
Effectiveness of Activity Trackers With and Without Incentives to Increase Physical Activity (TRIPPA): A Randomised Controlled Trial
PRODUCT
Fitbit
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Physical Activity
Finance
ideas42 (8)
.
Increasing Engagement with Mobile Banking in Nigeria
PRODUCT
TACTICS
Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Health
Dobson et al. (2018)
.
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Personalization
BEHAVIOR
Disease Management
Health
Wang (2015)
.
Smartphone Interventions for Long-Term Health Management of Chronic Diseases: An Integrative Review
PRODUCT
Fitbit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Gamification
BEHAVIOR
Disease Management
Health
Perry (2007)
.
Heart-to-Heart: promoting walking in rural women through motivational interviewing and group support.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Jongstra (2016)
.
Development and Validation of an Interactive Internet Platform for Older People: The Healthy Ageing Through Internet Counselling in the Elderly Study.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Self-Management
Health
Wardle (2003)
.
Increasing attendance at colorectal cancer screening: testing the efficacy of a mailed, psychoeducational intervention in a community sample of older adults.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Environment
Pichert & Katsikopoulos (2008)
.
Green Defaults: Information Presentation and Pro-Environmental Behaviour.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Conservation Behaviors
Finance
Small et al. (2007)
.
Sympathy and Callousness.
PRODUCT
TACTICS
Education or Information,Framing Effects
BEHAVIOR
Charitable Giving
Finance
Schoar (2012)
.
The Personal Side of Relationship Banking
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Education
Bettinger et al. (2009)
.
The Role of Simplification and Information in College Decisions.
PRODUCT
TACTICS
Reduce Friction or Barriers,Reduce Cognitive Load
BEHAVIOR
Financial Behaviors
Health
McCoy (2017)
.
Cash vs. food assistance to improve adherence to antiretroviral therapy among HIV-infected adults in Tanzania
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Adherence (Medication or Treatment)
Health
Phillips (2018)
.
Development of a novel motivational interviewing (MI) informed peer-support intervention to support mothers to breastfeed for longer.
PRODUCT
TACTICS
Motivational Interviewing,Education or Information,Environmental Restructuring
BEHAVIOR
Other
Health
Long (2012)
.
Peer Mentoring and Financial Incentives to Improve Glucose Control in African American Veterans: A Randomized, Controlled Trial
PRODUCT
TACTICS
Public Commitments,Commitment Devices,Peer Mentoring
BEHAVIOR
Adherence (Medication or Treatment),Disease Management
Health
Swartz et al (2011)
.
Calorie menu labeling on quick-service restaurant menus
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Civic
Behavioural Insights Team (2013)
.
Job Centre RCT for Employment Seeking
PRODUCT
TACTICS
Identity Priming,Commitment Devices
BEHAVIOR
Employment
Health
Thomsen (2016)
.
Motivational counselling and SMS-reminders for reduction of daily sitting time in patients with rheumatoid arthritis: a descriptive randomised controlled feasibility study.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Coaching or Counselling
BEHAVIOR
Sedentary Behaviors
Health
Evans (2016)
.
Impact of school-based vegetable garden and physical activity coordinated health interventions on weight status and weight-related behaviors of ethnically diverse, low-income students: Study design and baseline data of the Texas, Grow! Eat! Go! (TGEG) cluster-randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Milkman (2013)
.
Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Physical Activity
Business
Chojnacki (2017)
.
Pilot OSHA Citation Process Increases Employer Responsiveness
PRODUCT
TACTICS
Increase Salience
BEHAVIOR
Workplace Safety
Health
Lee (2010)
.
Evaluation of a mobile phone-based diet game for weight control.
PRODUCT
SmartDiet
TACTICS
Gamification
BEHAVIOR
Diet & Nutrition
Health
El-Hilly et al. (2016)
.
Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study.
PRODUCT
Quit Genius
TACTICS
Gamification,Goal Setting,Feedback,Self-Monitoring or Tracking
BEHAVIOR
Smoking Cessation
Health
Zhou (2015a)
.
Facilitating Sunscreen Use Among Chinese Young Adults: Less-Motivated Persons Benefit from a Planning Intervention.
PRODUCT
TACTICS
Education or Information,Implementation Intentions
BEHAVIOR
Sunscreen Use & Sun Avoidance
Health
Ghani (2016)
.
Mobile-izing Savings with Automatic Contributions: Experimental Evidence on Dynamic Inconsistency and the Default Effect in Afghanistan.
PRODUCT
TACTICS
Automation,Smart Defaults
BEHAVIOR
Oral Self-Care
Civic,Finance
Hasseldine et al. (2007)
.
Persuasive Communications: Tax Compliance Enforcement Strategies for Sole Proprietors.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Taxes
Finance
Bertrand & Morse (2011)
.
Information Disclosure Cognitive Biases and Payday Borrowing.
PRODUCT
TACTICS
Framing Effects,Education or Information
BEHAVIOR
Other
Health
Leppla (2016)
.
An oral care self-management support protocol (OrCaSS) to reduce oral mucositis in hospitalized patients with acute myeloid leukemia and allogeneic hematopoietic stem cell transplantation: a randomized controlled pilot study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Oral Self-Care
Health
Witteman (2017)
.
Negotiating Tensions Between Theory and Design in the Development of Mailings for People Recovering From Acute Coronary Syndrome.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Environment
Schultz et al (2007b)
.
Using Normative Social Influence to Promote Conservation Among Hotel Guests’.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Hallsworth (2016)
.
Provision of social norm feedback to high prescribers of antibiotics in general practice: a pragmatic national randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Social Norms
BEHAVIOR
Healthcare Delivery
Finance
Choi et al. (2017)
.
Small Cues Change Savings Choices
PRODUCT
TACTICS
Goal Setting,Framing Effects
BEHAVIOR
Savings
Health
Mathios (2000)
.
The Impact of Mandatory Disclosure Laws on Product Choices
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Kiene (2006)
.
A brief individualized computer-delivered sexual risk reduction intervention increases HIV/AIDS preventive behavior.
PRODUCT
TACTICS
Motivational Interviewing,Education or Information,Coaching or Counselling
BEHAVIOR
Other
Civic
Scartascini
.
Don’t Blame the Messenger: A Field Experiment on Delivery Methods for Increasing Tax Compliance
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Taxes
Other
Garner (2005)
.
Post-It® note persuasion.
PRODUCT
TACTICS
Personalization
BEHAVIOR
Other
Finance
Hershfield (2018)
.
Temporal Reframing and Participation in a Savings Program: A Field Experiment
PRODUCT
Acorns
TACTICS
Framing Effects
BEHAVIOR
Savings
Health
Johnson & Goldstein (2003)
.
Do Defaults Save Lives?.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Organ Donation
Health
Bricker (2016)
.
Single-arm trial of the second version of an acceptance & commitment therapy smartphone application for smoking cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
Newbury-Birch ()
.
Alcohol screening and brief interventions for offenders in the probation setting (SIPS Trial): a pragmatic multicentre cluster randomized controlled trial.
PRODUCT
TACTICS
Education or Information,Coaching or Counselling
BEHAVIOR
Alcohol Use or Addiction
Health
Giles (2014)
.
Evaluation of a theory of planned behaviour-based breastfeeding intervention in Northern Irish schools using a randomized cluster design.
PRODUCT
TACTICS
Education or Information,Implementation Intentions
BEHAVIOR
Other
Health
Darlow (2017)
.
The Fear Reduction Exercised Early (FREE) approach to low back pain: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Healthcare Delivery
Health
Bolinder et al. (2016)
.
Novel glucose-sensing technology and hypoglycaemia in type 1 diabetes: a multicentre, non-masked, randomised controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Levy et al. (2015)
.
The Mobile insulin titration intervention (MITI) for insulin adjustment in an urban, low-income population: randomized controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking,"Reminders, Cues, & Triggers"
BEHAVIOR
Disease Management
Health
Yates (2015)
.
PRomotion Of Physical activity through structured Education with differing Levels of ongoing Support for people at high risk of type 2 diabetes (PROPELS): study protocol for a randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Oddsson (2017)
.
Effects of a Gamified Mobile Application to Support a Lifestyle-Change Program in Adults: A Controlled Pilot
PRODUCT
Sidekick Health
TACTICS
Gamification
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Cimini (2009)
.
Assessing the effectiveness of peer-facilitated interventions addressing high-risk drinking among judicially mandated college students.
PRODUCT
TACTICS
Social Norms,Motivational Interviewing
BEHAVIOR
Alcohol Use or Addiction
Health
Kellar (2005)
.
Randomized controlled trial of a brief research-based intervention promoting fruit and vegetable consumption.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Krahé (2005)
.
Can safer-sex promotion leaflets change cognitive antecedents of condom use? An experimental evaluation.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Health
Allen (2013)
.
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment
PRODUCT
Lose It!
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Feedback
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Sen (2014)
.
Financial incentives for home-based health monitoring: a randomized controlled trial.
PRODUCT
TACTICS
Micro-Incentives,Lotteries
BEHAVIOR
Disease Management
Civic,Finance
Torgler (2004)
.
Moral Suasion: An alternative tax policy strategy? Evidence from a controlled field experiment in Switzerland.
PRODUCT
TACTICS
Moral Suasion
BEHAVIOR
Taxes
Civic
Haynes et al. (2013)
.
Collection of Delinquent Fines: An Adaptive Randomized Trial to Assess the Effectiveness of Alternative Text Messages
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Health
Barnett (2014)
.
Effective Feedback to Improve Primary Care Prescribing Safety (EFIPPS) a pragmatic three-arm cluster randomised trial: designing the intervention (ClinicalTrials.gov registration NCT01602705).
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Llewellyn (2012)
.
Multicentre RCT and economic evaluation of a psychological intervention together with a leaflet to reduce risk behaviour amongst men who have sex with men (MSM) prescribed post-exposure prophylaxis for HIV following sexual exposure (PEPSE): a protocol.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Health
Kullgren
.
Individual- versus group-based financial incentives for weight loss: a randomized, controlled trial
PRODUCT
TACTICS
Micro-Incentives,Group Incentives
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Haynes et al (2011)
.
Changes in Safety Attitude and Relationship to Decreased Postoperative Morbidity and Mortality Following Implementation of a Checklist-Based Surgical Safety Intervention.
PRODUCT
TACTICS
Checklists,Reduce Cognitive Load
BEHAVIOR
Healthcare Delivery
Health
Arora et al. (2014)
.
Trial to examine text message–based mHealth in emergency department patients with diabetes (TExT-MED): a randomized controlled trial.
PRODUCT
TACTICS
Gamification,Implementation Intentions
BEHAVIOR
Disease Management
Health
Lee
.
Do-Gooders and Go-Getters: Selection and Performance in Public Service Delivery
PRODUCT
TACTICS
Identity Priming,Framing Effects
BEHAVIOR
Other
Health
Bakker (2018)
.
A Randomized Controlled Trial of Three Smartphone Apps for Enhancing Public Mental Health.
PRODUCT
MoodMission,MoodPrism,MoodKit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Goal Setting,AI or Chatbot,Tracking cognitions or emotions
BEHAVIOR
Mental Health & Self-Care
Civic
Gerber & Rogers, (2009)
.
Descriptive Social Norms and Motivation to Vote.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Voting
Health
Creedon (2006)
.
Health care workers' hand decontamination practices: an Irish study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Van Het Reve (2014)
.
Tablet-based strength-balance training to motivate and improve adherence to exercise in independently living older people: part 2 of a phase II preclinical exploratory trial.
PRODUCT
ActiveLifestyle
TACTICS
Education or Information,Feedback
BEHAVIOR
Care Plan Compliance,Physical Activity
Health
Zhou (2015c)
.
Improving hand hygiene behaviour among adolescents by a planning intervention.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Finance
Choi et al (2006)
.
Reducing the Complexity Costs of 401(K) Participation Through Quick Enrollment.
PRODUCT
TACTICS
Reduce Friction or Barriers,Reduce Cognitive Load
BEHAVIOR
Savings
Health
Pakpour (2015)
.
A randomized controlled multimodal behavioral intervention trial for improving antiepileptic drug adherence.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Adherence (Medication or Treatment)
Health
Alcalay (1993)
.
Designing prenatal care messages for low-income Mexican women.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Bayley (2015)
.
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Motivational Interviewing,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Diet & Nutrition,Physical Activity,Disease Management
Health
Bates (2017)
.
A systematic review investigating the behaviour change strategies in interventions to prevent misuse of anabolic steroids.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Beard (2015)
.
Stepped wedge randomised controlled trials: systematic review of studies published between 2010 and 2014.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Volpp et al. (2016)
.
A Randomized Trial of Lottery-Based Incentives and Reminders to Improve Warfarin Adherence: The Warfarin Incentives (WIN2) Trial
PRODUCT
Wellth Rewards
TACTICS
Lotteries,Financial Incentives,"Reminders, Cues, & Triggers"
BEHAVIOR
Medication Adherence
Health
Haynes et al (2009)
.
A Surgical Safety Checklist to Reduce Morbidity and Mortality in a Global Population’.
PRODUCT
TACTICS
Reduce Cognitive Load,Checklists
BEHAVIOR
Healthcare Delivery
Health
Kamal et al. (2015)
.
A randomized controlled behavioral intervention trial to improve medication adherence in adult stroke patients with prescription tailored Short Messaging Service (SMS)-SMS4Stroke study.
PRODUCT
TACTICS
Feedback on behavior,Social Support
BEHAVIOR
Disease Management,Adherence (Medication or Treatment),Medication Adherence
Health
Kurti (2019)
.
Smoking Cessation Pilot Data
PRODUCT
DynamiCare Health
TACTICS
Financial Incentives
BEHAVIOR
Smoking Cessation
Finance
Ashraf et al. (2010)
.
Female Empowerment: Impact of a Commitment Savings Product in the Philippines
PRODUCT
TACTICS
Goal Setting,Commitment Devices
BEHAVIOR
Savings
Health
Belot et al (2013)
.
Changing Eating Habits: A Field Experiment in Primary Schools.
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Diet & Nutrition
Finance
Zinman (2018a)
.
A Personal Touch: Text Messaging for Loan Repayment
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Finance
Rodriguez
.
Delivering information about retirement saving among Hispanic women: two Facebook experiments
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Savings
Environment
Brown et al. (2013)
.
Testing the effect of defaults on the thermostat settings of OECD employees.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Conservation Behaviors
Health
Aventin (2015)
.
Design and development of a film-based intervention about teenage men and unintended pregnancy: applying the Medical Research Council framework in practice.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Marler (2019)
.
Initial Assessment of a Comprehensive Digital Smoking Cessation Program That Incorporates a Mobile App, Breath Sensor, and Coaching: Cohort Study
PRODUCT
Pivot (Smoking)
TACTICS
Coaching or Counselling
BEHAVIOR
Smoking Cessation
Health
Haak et al. (2017)
.
Flash glucose-sensing technology as a replacement for blood glucose monitoring for the management of insulin-treated type 2 diabetes: a multicenter, openlabel randomized controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Wang (2015)
.
Smartphone Interventions for Long-Term Health Management of Chronic Diseases: An Integrative Review
PRODUCT
Fitbit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Gamification
BEHAVIOR
Disease Management
Health
Leonhardt (2008)
.
TTM-based motivational counselling does not increase physical activity of low back pain patients in a primary care setting--A cluster-randomized controlled trial.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Physical Activity
Health
Gardner (2017a)
.
Specifying the content of home-based health behaviour change interventions for older people with frailty or at risk of frailty: an exploratory systematic review.
PRODUCT
TACTICS
Education or Information,Environmental Restructuring
BEHAVIOR
Other
Education,Finance
Karlan & Linden (2014)
.
Loose Knots: Strong versus Weak Commitments to Save for Education in Uganda
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Savings
Health
Cook (2016)
.
Guided, internet-based, rumination-focused cognitive behavioural therapy (i-RFCBT) versus a no-intervention control to prevent depression in high-ruminating young adults, along with an adjunct assessment of the feasibility of unguided i-RFCBT, in the REducing Stress and Preventing Depression trial (RESPOND): study protocol for a phase III randomised controlled trial.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Other
Health
Jue et al. (2012)
.
The impact of price discounts and calorie messaging on beverage consumption.
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Diet & Nutrition
Health
Merchant et al. (2015)
.
Effectiveness of Population Health Management Using the Propeller Health Asthma Platform: A Randomized Clinical Trial
PRODUCT
Propeller Health
TACTICS
Feedback,Self-Monitoring or Tracking,Education or Information,Coaching or Counselling
BEHAVIOR
Disease Management
Health
Pham (2016)
.
Feasibility and Efficacy of an mHealth Game for Managing Anxiety: "Flowy" Randomized Controlled Pilot Trial and Design Evaluation.
PRODUCT
Flowy
TACTICS
Gamification
BEHAVIOR
Mental Health & Self-Care
Civic
ideas42 (1)
.
South Africa Project: Safety Pilot
PRODUCT
TACTICS
Implementation Intentions,Active Choice
BEHAVIOR
Public Safety
Health
Gourlan (2013)
.
Motivational interviewing as a way to promote physical activity in obese adolescents: a randomised-controlled trial using self-determination theory as an explanatory framework.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Physical Activity
Health
Turner-McGrievy (2013)
.
Comparison of Traditional Versus Mobile App Self-Monitoring of Physical Activity and Dietary Intake Among Overweight Adults Participating in an mHealth Weight Loss Program.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Education or Information,Self-Monitoring or Tracking,Tracking behavior
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Leppla (2016)
.
An oral care self-management support protocol (OrCaSS) to reduce oral mucositis in hospitalized patients with acute myeloid leukemia and allogeneic hematopoietic stem cell transplantation: a randomized controlled pilot study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Oral Self-Care
Health
Hammond (1999)
.
A crossover trial evaluating an educational-behavioural joint protection programme for people with rheumatoid arthritis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Adherence (Medication or Treatment)
Civic
Haynes et al. (2013)
.
Collection of Delinquent Fines: An Adaptive Randomized Trial to Assess the Effectiveness of Alternative Text Messages
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Business
Hossain & List (2009)
.
The Behavioralist Visits the Factory.
PRODUCT
TACTICS
Framing Effects,Financial Incentives
BEHAVIOR
Work Behaviors
Health
Bolinder et al. (2016)
.
Novel glucose-sensing technology and hypoglycaemia in type 1 diabetes: a multicentre, non-masked, randomised controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Jongstra (2016)
.
Development and Validation of an Interactive Internet Platform for Older People: The Healthy Ageing Through Internet Counselling in the Elderly Study.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Self-Management
Health
Kellar (2005)
.
Randomized controlled trial of a brief research-based intervention promoting fruit and vegetable consumption.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Dobson (2018)
.
Pilot Study on UpLift – A Computerized Cognitive Behavioral Therapy Mobile App for Depression.
PRODUCT
UpLift
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Morton (2015a)
.
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Other
Shu et al. (2012)
.
Signing At the Beginning Makes Ethics Salient and Decreases Dishonest Self-Reports in Comparison to Signing At the End.
PRODUCT
TACTICS
Priming,Moral Suasion
BEHAVIOR
Ethics & Compliance
Finance
Breman (2011)
.
Give More Tomorrow: Two Field Experiments on Altruism and Intertemporal Choice.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Charitable Giving
Health
Wharton (2014)
.
Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial
PRODUCT
Lose It!
TACTICS
"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Feedback
BEHAVIOR
Physical Activity,Self-Management,Diet & Nutrition
Health
Humpage (2015)
.
Did you get your shots? Experimental evidence on the role of reminders
PRODUCT
TACTICS
Reduce Friction or Barriers,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Larkin (2015)
.
Community-based intervention to promote physical activity in rheumatoid arthritis (CIPPA-RA): a study protocol for a pilot randomised control trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Finance
Benartzi & Thaler (2004)
.
Save More Tomorrow’.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Savings
Health
Bricker (2016)
.
Single-arm trial of the second version of an acceptance & commitment therapy smartphone application for smoking cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Environment
Appelt
.
Public Praise vs. Private Pay: Effects of Rewards on Energy Conservation in the Workplace.
PRODUCT
TACTICS
Social Benchmarking,Micro-Incentives,Feedback,Non-Financial Incentives
BEHAVIOR
Conservation Behaviors
Health
Hefner (2019)
.
A Behavioral Activation Mobile Health App for Smokers With Depression: Development and Pilot Evaluation in a Single-Arm Trial.
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Mental Health & Self-Care,Smoking Cessation
Health
Banerjee et al. (2010)
.
Improving Immunisation Coverage in Rural India: Clustered Randomised Controlled Evaluation of Immunisation Campaigns With and Without Incentives.
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Vaccination
Civic
ideas42 (5)
.
Boosting Survey Response Rates
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Health
Perry (2007)
.
Heart-to-Heart: promoting walking in rural women through motivational interviewing and group support.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Creedon (2006)
.
Health care workers' hand decontamination practices: an Irish study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Moreau (2015)
.
Development of a fully automated, web-based, tailored intervention promoting regular physical activity among insufficiently active adults with type 2 diabetes: integrating the I-change model, self-determination theory, and motivational interviewing components.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Kullgren
.
Individual- versus group-based financial incentives for weight loss: a randomized, controlled trial
PRODUCT
TACTICS
Micro-Incentives,Group Incentives
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Munir (2018)
.
Stand More AT Work (SMArT Work): Using the Behaviour Change Wheel to Develop an Intervention to Reduce Sitting Time in the Workplace.
PRODUCT
TACTICS
Environmental Restructuring,Social Support,Coaching or Counselling
BEHAVIOR
Sedentary Behaviors
Business
Chojnacki (2017)
.
Pilot OSHA Citation Process Increases Employer Responsiveness
PRODUCT
TACTICS
Increase Salience
BEHAVIOR
Workplace Safety
Education
ideas42 (18)
.
Emails About Course Selection Increase Financial Aid.
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Health
Slovic et al. (1997)
.
Insensitivity to the Value of Human Life.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
Fletcher (2013)
.
A randomised controlled trial and mediation analysis of the 'Healthy Habits', telephone-based dietary intervention for preschool children.
PRODUCT
TACTICS
Habit Formation
BEHAVIOR
Diet & Nutrition
Business
Duflo et al. (2010)
.
Nudging Farmers to Use Fertilizer.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Implementation Intentions
BEHAVIOR
Work Behaviors
Health
ideas42 (3)
.
Encouraging Diabetics to Use Statins: Nudging for Long-Term Health
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Health
Giles (2014)
.
Evaluation of a theory of planned behaviour-based breastfeeding intervention in Northern Irish schools using a randomized cluster design.
PRODUCT
TACTICS
Education or Information,Implementation Intentions
BEHAVIOR
Other
Finance
Cadena & Schoar (2011)
.
Remembering to Pay? Reminders vs. Financial Incentives for Loan Payments.
PRODUCT
TACTICS
Financial Incentives,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Behaviors
Health
Campbell (2018)
.
Improving Behavioral Support for Smoking Cessation in Pregnancy: What Are the Barriers to Stopping and Which Behavior Change Techniques Can Influence These? Application of Theoretical Domains Framework.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Smoking Cessation
Civic,Finance
Chetty et al. (2009)
.
Salience and Taxation.
PRODUCT
TACTICS
Increase Salience
BEHAVIOR
Other
Finance
Choi et al. (2017)
.
Small Cues Change Savings Choices
PRODUCT
TACTICS
Goal Setting,Framing Effects
BEHAVIOR
Savings
Health
Islam et al. (2015)
.
Effects of mobile phone SMS to improve glycemic control among patients with type 2 diabetes in Bangladesh: A prospective, parallel-group, randomized controlled trial.
PRODUCT
TACTICS
Social Support
BEHAVIOR
Disease Management
Health
van Keulen (2008)
.
Vitalum study design: RCT evaluating the efficacy of tailored print communication and telephone motivational interviewing on multiple health behaviors.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Miller (2017)
.
Mobile Technology Interventions for Asthma Self-Management: Systematic Review and Meta-Analysis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Self-Management,Disease Management
Health
Emmons (2003)
.
Cancer prevention for working class, multi-ethnic populations through health centers: the healthy directions study.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Diet & Nutrition
Health
Treweek (2014)
.
Paper-based and web-based intervention modeling experiments identified the same predictors of general practitioners' antibiotic-prescribing behavior.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Civic
Valenzuela et al. (2011)
.
Text Messages as Mobilization Tools: The Conditional Effect of Habitual Voting and Election Salience
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Voting
Education
ideas42 (12)
.
Can an Email Make it Easier to Schedule Tutoring?
PRODUCT
TACTICS
Reduce Friction or Barriers,Checklists
BEHAVIOR
Attendance
Health
Datta et al. (2015b)
.
Risking it all for love? Resetting beliefs about HIV risk among low-income South African teens
PRODUCT
TACTICS
Rules of Thumb,Feedback
BEHAVIOR
Sexual Health Behaviors
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Dobson et al. (2018)
.
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Personalization
BEHAVIOR
Disease Management
Environment
Schultz et al (2007b)
.
Using Normative Social Influence to Promote Conservation Among Hotel Guests’.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Thorton (2008)
.
The Demand For, and Impact Of, Learning HIV Status.
PRODUCT
TACTICS
Financial Incentives,Micro-Incentives
BEHAVIOR
Health Risk Screening
Environment
Jessoe & Rapson (2012)
.
Knowledge is (Less) Power.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Raifman
.
The Impact of Text Message Reminders on Adherence to Antimalarial Treatment in Northern Ghana: A Randomized Trial
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Finance
ideas42 (17)
.
Plan-Making Reminders Improve Timely Loan Payments
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Finance,Health
Zwane et al. (2011)
.
Being surveyed can change later behavior and related parameter estimates’
PRODUCT
TACTICS
Priming
BEHAVIOR
Public Safety,Healthcare Consumption,Other
Health
Loewenstein (2015)
.
Habit formation in children: Evidence from incentives for healthy eating
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Diet & Nutrition
Health
Lee (2010)
.
Evaluation of a mobile phone-based diet game for weight control.
PRODUCT
SmartDiet
TACTICS
Gamification
BEHAVIOR
Diet & Nutrition
Health
Thombs (2007)
.
Outcomes of a technology-based social norms intervention to deter alcohol use in freshman residence halls.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Alcohol Use or Addiction
Health
Evans (2016)
.
Impact of school-based vegetable garden and physical activity coordinated health interventions on weight status and weight-related behaviors of ethnically diverse, low-income students: Study design and baseline data of the Texas, Grow! Eat! Go! (TGEG) cluster-randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Bayley (2015)
.
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Motivational Interviewing,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Diet & Nutrition,Physical Activity,Disease Management
Health
Kling et al (2012)
.
Comparison Friction: Experimental Evidence from Medicare Drug Plans,.
PRODUCT
TACTICS
Reduce Friction or Barriers,Reduce Cognitive Load,Personalization
BEHAVIOR
Healthcare Consumption
Finance
Hershfield (2018)
.
Temporal Reframing and Participation in a Savings Program: A Field Experiment
PRODUCT
Acorns
TACTICS
Framing Effects
BEHAVIOR
Savings
Finance
Shyamal
.
Underinvestment in a Profitable Technology: The Case of Seasonal Migration in Bangladesh
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Work Behaviors
Civic,Environment
ideas42 (7)
.
Boost Flood Preparedness with a Redesigned Letter
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Public Safety
Health
Asch (2015)
.
Effect of Financial Incentives to Physicians, Patients, or Both on Lipid Levels: A Randomized Clinical Trial
PRODUCT
TACTICS
Lotteries,Group Incentives,Feedback
BEHAVIOR
Adherence (Medication or Treatment)
Civic
Walsh (2012)
.
Unpublished.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Ethics & Compliance
Health
de Vries (2018)
.
Tailoring Motivational Health Messages for Smoking Cessation Using an mHealth Recommender System Integrated With an Electronic Health Record: A Study Protocol
PRODUCT
DigiQuit
TACTICS
Personalization,Education or Information
BEHAVIOR
Smoking Cessation
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 4
PRODUCT
TACTICS
Framing Effects,Automation
BEHAVIOR
Charitable Giving
Health
Murphy (2010)
.
Computerized versus motivational interviewing alcohol interventions: impact on discrepancy, motivation, and drinking.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Alcohol Use or Addiction
Health
Pop-Eleches et al. (2011)
.
Mobile phone technologies improve adherence to antiretroviral treatment in a resource limited setting: A randomized controlled trial of text message reminders.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment),Medication Adherence
Health
Kaplan (2017)
.
Improving Patient Engagement in Self-Measured Blood Pressure Monitoring Using a Mobile Health Technology
PRODUCT
Hello Heart
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Feedback
BEHAVIOR
Disease Management
Health
Lin et al. (2018)
.
Effective Behavioral Changes through a Digital mHealth App.
PRODUCT
Quit Genius
TACTICS
Gamification,Self-Monitoring or Tracking,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Volpp et al. (2009)
.
A Randomized, Controlled Trial of Financial Incentives for Smoking Cessation.
PRODUCT
TACTICS
Lotteries,Financial Incentives,Education or Information
BEHAVIOR
Smoking Cessation
Finance
Bertrand et al. (2010)
.
What’S Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment’.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Loan Application
Health
Gastfriend (2019)
.
DynamiCare Health: Preliminary Results from NIAAA SBIR Phase I RCT on Alcohol Use Disorder at Gosnold.
PRODUCT
DynamiCare Health
TACTICS
Financial Incentives,Random Screening
BEHAVIOR
Alcohol Use or Addiction
Finance
Croson & Shang (2008)
.
The Impact of Downward Social Information on Contribution Decisions.
PRODUCT
TACTICS
Framing Effects,Social Benchmarking
BEHAVIOR
Charitable Giving
Environment
Kalbekken (2011)
.
`Nudging’ Hotel Guests to Reduce Food Waste as a Win–Win Environmental Measure.
PRODUCT
TACTICS
Framing Effects,Smart Defaults,"Reminders, Cues, & Triggers",Social Norms
BEHAVIOR
Waste Management,Conservation Behaviors
Finance
Beatty et al. (2011)
.
Cash by Any Other Name? Evidence on Labelling From the UK Winter Fuel Payment.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Charitable Giving
Health
Reyzelman (2018)
.
Continuous Temperature-Monitoring Socks for Home Use in Patients With Diabetes - Observational Study
PRODUCT
Siren
TACTICS
"Reminders, Cues, & Triggers",Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Coups et al. (2015)
.
Goals and Social Comparisons Promote Walking Behavior
PRODUCT
TACTICS
Goal Setting,Social Benchmarking,Feedback
BEHAVIOR
Physical Activity
Health
Elouafkaoui (2016)
.
An Audit and Feedback Intervention for Reducing Antibiotic Prescribing in General Dental Practice: The RAPiD Cluster Randomised Controlled Trial.
PRODUCT
TACTICS
Social Norms,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Finance
Bertrand & Morse (2011)
.
Information Disclosure Cognitive Biases and Payday Borrowing.
PRODUCT
TACTICS
Framing Effects,Education or Information
BEHAVIOR
Other
Health
Mbuagbaw et al. (2012)
.
The Cameroon Mobile Phone SMS (CAMPS) trial: A randomized trial of text messaging versus usual care for adherence to antiretroviral therapy.
PRODUCT
TACTICS
Social Support
BEHAVIOR
Medication Adherence
Health
Ghani (2016)
.
Mobile-izing Savings with Automatic Contributions: Experimental Evidence on Dynamic Inconsistency and the Default Effect in Afghanistan.
PRODUCT
TACTICS
Automation,Smart Defaults
BEHAVIOR
Oral Self-Care
Health
Wood et al. (2012)
.
Social Norm Influences on Evaluations of the Risks Associated With Alcohol Consumption.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Diet & Nutrition
Finance
Letzler & Tasoff (2013)
.
Everyone Believes in Redemption
PRODUCT
TACTICS
Reduce Friction or Barriers,"Reminders, Cues, & Triggers",Implementation Intentions
BEHAVIOR
Other,Financial Behaviors
Health
Milkman et al. (2011)
.
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Rossi et al. (2010)
.
Diabetes Interactive Diary: a new telemedicine system enabling flexible diet and insulin therapy while improving quality of life: an open-label, international, multicenter, randomized study.
PRODUCT
TACTICS
Self-Monitoring or Tracking,Coaching or Counselling
BEHAVIOR
Diet & Nutrition
Health
Witteman (2017)
.
Negotiating Tensions Between Theory and Design in the Development of Mailings for People Recovering From Acute Coronary Syndrome.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Education
Castleman (2013)
.
Summer Nudging: Can Text Messages and Peer Mentor Outreach Increase College-Going Among Low-Income High School Graduates?
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Civic
ideas42 (5)
.
Boosting Survey Response Rates
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Health
Fukuoka (2015)
.
A Novel Diabetes Prevention Intervention Using a Mobile App: A Randomized Controlled Trial With Overweight Adults at Risk
PRODUCT
mDPP
TACTICS
Education or Information,Self-Monitoring or Tracking,Goal Setting,Gamification
BEHAVIOR
Physical Activity,Diet & Nutrition
Finance
Schoar (2012)
.
The Personal Side of Relationship Banking
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Health
Bates (2017)
.
A systematic review investigating the behaviour change strategies in interventions to prevent misuse of anabolic steroids.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Business
Chojnacki (2017)
.
Pilot OSHA Citation Process Increases Employer Responsiveness
PRODUCT
TACTICS
Increase Salience
BEHAVIOR
Workplace Safety
Civic,Finance
Hasseldine et al. (2007)
.
Persuasive Communications: Tax Compliance Enforcement Strategies for Sole Proprietors.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Taxes
Health
Perez (2013)
.
Comparison of high and low intensity contact between secondary and primary care to detect people at ultra-high risk for psychosis: study protocol for a theory-based, cluster randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Doctor (2018)
.
Opioid prescribing decreases after learning of a patient’s fatal overdose
PRODUCT
TACTICS
Social Norms,Framing Effects,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Finance
Fraser & Hite (2006)
.
The Effect of Matching Contribution Offers and Legitimization of Paltry Contributions on Compliance’
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Charitable Giving
Civic
Bond et al. (2012)
.
A 61-Million-Person Experiment in Social Influence and Political Mobilization.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Voting
Education
ideas42 (12)
.
Can an Email Make it Easier to Schedule Tutoring?
PRODUCT
TACTICS
Reduce Friction or Barriers,Checklists
BEHAVIOR
Attendance
Other
Garner (2005)
.
Post-It® note persuasion.
PRODUCT
TACTICS
Personalization
BEHAVIOR
Other
Education
Pouliquen et al. (2015)
.
Turning a Shove into a Nudge? A "Labeled Cash Transfer" for Education
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Attendance
Finance
Goda (2010)
.
Incorporating Employee Heterogeneity Into Default Rules for Retirement Plan Selection.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Savings
Health
Schneider (2004)
.
Promoting exercise behavior in older adults: using a cognitive behavioral intervention.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Physical Activity
Finance
Cheema & Soman (2011)
.
Earmarking and Partitioning: Increasing Saving by Low-Income Households
PRODUCT
TACTICS
Goal Setting,Commitment Devices,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Civic
Scartascini
.
Don’t Blame the Messenger: A Field Experiment on Delivery Methods for Increasing Tax Compliance
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Taxes
Health
Kiene (2006)
.
A brief individualized computer-delivered sexual risk reduction intervention increases HIV/AIDS preventive behavior.
PRODUCT
TACTICS
Motivational Interviewing,Education or Information,Coaching or Counselling
BEHAVIOR
Other
Health
Roepke (2015)
.
Randomized Controlled Trial of SuperBetter, a Smartphone-Based/Internet-Based Self-Help Tool to Reduce Depressive Symptoms.
PRODUCT
SuperBetter
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Implementation Intentions,Gamification,Goal Setting,Identity Priming
BEHAVIOR
Mental Health & Self-Care
Health
Haisley et al. (2012)
.
The Impact of Alternative Incentive Schemes on Completion of Health Risk Assessments
PRODUCT
TACTICS
Micro-Incentives,Lotteries,Group Incentives,Financial Incentives
BEHAVIOR
Health Risk Screening
Health
Quinn et al (2011)
.
Cluster randomized trial of a mobile phone personalized behavioral intervention for blood glucose control.
PRODUCT
TACTICS
Self-Monitoring or Tracking,Coaching or Counselling
BEHAVIOR
Disease Management
Health
Morton (2015a)
.
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
von Lengerke (2017)
.
Promoting Hand Hygiene Compliance.
PRODUCT
TACTICS
Personalization,Education or Information
BEHAVIOR
Hand Hygiene
Health
Slovic et al. (1997)
.
Insensitivity to the Value of Human Life.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
Viscusi et al. (1987)
.
An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Other
Health
Gourlan (2013)
.
Motivational interviewing as a way to promote physical activity in obese adolescents: a randomised-controlled trial using self-determination theory as an explanatory framework.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Physical Activity
Health
Arora et al. (2014)
.
Trial to examine text message–based mHealth in emergency department patients with diabetes (TExT-MED): a randomized controlled trial.
PRODUCT
TACTICS
Gamification,Implementation Intentions
BEHAVIOR
Disease Management
Finance
Fellner et al. (2011)
.
Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
PRODUCT
TACTICS
Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Health
Birney (2016)
.
MoodHacker Mobile Web App With Email for Adults to Self-Manage Mild-to-Moderate Depression: Randomized Controlled Trial.
PRODUCT
MoodHacker
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 2
PRODUCT
TACTICS
Personalization,Non-Financial Incentives
BEHAVIOR
Charitable Giving
Health
Slovic et al (2002)
.
Risk as Analysis and Risk as Feelings.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Civic
ideas42 (1)
.
South Africa Project: Safety Pilot
PRODUCT
TACTICS
Implementation Intentions,Active Choice
BEHAVIOR
Public Safety
Finance
Karlan et al. (2010)
.
Getting to the Top of Mind: How Reminders Increase Saving.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Micro-Incentives,Goal Setting,Commitment Devices
BEHAVIOR
Savings
Health
Piette et al. (2012)
.
Hypertension management using mobile technology and home blood pressure monitoring: Results of a randomized trial in two low/middle-income countries.
PRODUCT
TACTICS
Feedback on outcomes/consequences,Tracking behavior
BEHAVIOR
Disease Management
Health
Cook (2016)
.
Guided, internet-based, rumination-focused cognitive behavioural therapy (i-RFCBT) versus a no-intervention control to prevent depression in high-ruminating young adults, along with an adjunct assessment of the feasibility of unguided i-RFCBT, in the REducing Stress and Preventing Depression trial (RESPOND): study protocol for a phase III randomised controlled trial.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Other
Health
Leppla (2016)
.
An oral care self-management support protocol (OrCaSS) to reduce oral mucositis in hospitalized patients with acute myeloid leukemia and allogeneic hematopoietic stem cell transplantation: a randomized controlled pilot study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Oral Self-Care
Health
O’Connor (1988)
.
Effects of Framing and Level of Probability on Patients’ Preferences for Cancer Chemotherapy.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Consumption
Civic,Finance
Blumenthal et al. (2001)
.
Do Normative Appeals Affect Tax Compliance? Evidence from a Controlled Experiment in Minnesota
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Taxes
Health
Arnardóttir (2019)
.
A Digital Lifestyle Programme to Support Outpatient Treatment of Type 2 Diabetes: A Randomised Controlled Trial.
PRODUCT
Sidekick Health
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Goal Setting,Gamification,Feedback
BEHAVIOR
Disease Management
Health
Newbury-Birch ()
.
Alcohol screening and brief interventions for offenders in the probation setting (SIPS Trial): a pragmatic multicentre cluster randomized controlled trial.
PRODUCT
TACTICS
Education or Information,Coaching or Counselling
BEHAVIOR
Alcohol Use or Addiction
Health
Lin et al. (2018)
.
Effective Behavioral Changes through a Digital mHealth App.
PRODUCT
Quit Genius
TACTICS
Gamification,Self-Monitoring or Tracking,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Gastfriend (2019)
.
DynamiCare Health: Preliminary Results from NIAAA SBIR Phase I RCT on Alcohol Use Disorder at Gosnold.
PRODUCT
DynamiCare Health
TACTICS
Financial Incentives,Random Screening
BEHAVIOR
Alcohol Use or Addiction
Health
Haak et al. (2017)
.
Flash glucose-sensing technology as a replacement for blood glucose monitoring for the management of insulin-treated type 2 diabetes: a multicenter, openlabel randomized controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Giné et al. (2008)
.
Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Smoking Cessation
Health
Arriaga et al. (2013)
.
Simulation-Based Trial of Surgical-Crisis Checklists.
PRODUCT
TACTICS
Checklists,Reduce Cognitive Load
BEHAVIOR
Healthcare Delivery
Health
Lemmens (2010)
.
Motivating blood donors to recruit new donors: experimental evaluation of an evidence-based behavior change intervention.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Olano-Soler (2017)
.
Use of Asynchronous Video Directly Observed Therapy for Treatment of Tuberculosis and Latent Tuberculosis Infection in a Long-Term–Care Facility ― Puerto Rico, 2016–2017
PRODUCT
emocha
TACTICS
Education or Information
BEHAVIOR
Disease Management
Health
Perry (2007)
.
Heart-to-Heart: promoting walking in rural women through motivational interviewing and group support.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Chen et al. (2017)
.
Feasibility and Clinical Impact of Deploying a Digital Health Intervention on a Medicare Population with Asthma or Chronic Obstructive Pulmonary Disease (COPD).
PRODUCT
Propeller Health
TACTICS
Feedback,Self-Monitoring or Tracking,Education or Information,Coaching or Counselling
BEHAVIOR
Disease Management
Environment
Brown et al. (2013)
.
Testing the effect of defaults on the thermostat settings of OECD employees.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Conservation Behaviors
Health
Hill (1982)
.
Can theory-based messages in combination with cognitive prompts promote exercise in classroom settings?
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Education
ideas42 (16)
.
Increasing Financial Aid Awards with Reminders.
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Health
Van Het Reve (2014)
.
Tablet-based strength-balance training to motivate and improve adherence to exercise in independently living older people: part 2 of a phase II preclinical exploratory trial.
PRODUCT
ActiveLifestyle
TACTICS
Education or Information,Feedback
BEHAVIOR
Care Plan Compliance,Physical Activity
Civic
Behavioural Insights Team (2011)
.
Tax Compliance via Social Norms
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Taxes
Health
Cowdery (2013)
.
Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial
PRODUCT
"Zombies, Run!"
TACTICS
Gamification
BEHAVIOR
Physical Activity
Health
Kwasnicka (2017)
.
Comparing motivational, self-regulatory and habitual processes in a computer-tailored physical activity intervention in hospital employees - protocol for the PATHS randomised controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Oddsson (2017)
.
Effects of a Gamified Mobile Application to Support a Lifestyle-Change Program in Adults: A Controlled Pilot
PRODUCT
Sidekick Health
TACTICS
Gamification
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Kiernan (2013)
.
Promoting healthy weight with "stability skills first": a randomized trial.
PRODUCT
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Skill Coaching
BEHAVIOR
Diet & Nutrition
Health
Gardner (2016)
.
How to reduce sitting time? A review of behaviour change strategies used in sedentary behaviour reduction interventions among adults.
PRODUCT
TACTICS
Self-Monitoring or Tracking,Environmental Restructuring
BEHAVIOR
Physical Activity
Health
Bricker (2014)
.
Randomized, controlled pilot trial of a smartphone app for smoking cessation using acceptance and commitment therapy.
PRODUCT
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
Sen (2014)
.
Financial incentives for home-based health monitoring: a randomized controlled trial.
PRODUCT
TACTICS
Micro-Incentives,Lotteries
BEHAVIOR
Disease Management
Health
Hill (2008)
.
School-based, randomised controlled trial of an evidence-based condom promotion leaflet.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Health
Merchant et al. (2018)
.
Impact of a Digital Health Intervention on Asthma Resource Utilization.
PRODUCT
Propeller Health
TACTICS
Feedback,Self-Monitoring or Tracking,Education or Information,Coaching or Counselling
BEHAVIOR
Disease Management,Healthcare Consumption
Health
Martin et al (2012)
.
Commitments, Norms and Custard Creams–A Social Influence Approach to Reducing Did Not Attends.
PRODUCT
TACTICS
Implementation Intentions
BEHAVIOR
Healthcare Consumption
Health
Loewenstein (2015)
.
Habit formation in children: Evidence from incentives for healthy eating
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Diet & Nutrition
Health
Espie (2012)
.
A randomized, placebo-controlled, trial of online Cognitive Behavioral Therapy for chronic Insomnia Disorder delivered via an automated media-rich web application.
PRODUCT
Sleepio
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Sleep
Health
Presseau (2015)
.
Using a behaviour change techniques taxonomy to identify active ingredients within trials of implementation interventions for diabetes care.
PRODUCT
TACTICS
Environmental Restructuring,Social Support,Goal Setting,Feedback
BEHAVIOR
Self-Management
Environment
Jessoe & Rapson (2012)
.
Knowledge is (Less) Power.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Bakker (2018)
.
A Randomized Controlled Trial of Three Smartphone Apps for Enhancing Public Mental Health.
PRODUCT
MoodMission,MoodPrism,MoodKit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Goal Setting,AI or Chatbot,Tracking cognitions or emotions
BEHAVIOR
Mental Health & Self-Care
Health
de Vries (2018)
.
Tailoring Motivational Health Messages for Smoking Cessation Using an mHealth Recommender System Integrated With an Electronic Health Record: A Study Protocol
PRODUCT
DigiQuit
TACTICS
Personalization,Education or Information
BEHAVIOR
Smoking Cessation
Health
Paranjothy (2017)
.
A novel peer-support intervention using motivational interviewing for breastfeeding maintenance: a UK feasibility study.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Environment
Homonoff (2012)
.
Can Small Incentives Have Large Effects? the Impact of Taxes Versus Bonuses on Disposable Bag Use.
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Waste Management
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 5
PRODUCT
TACTICS
Automation
BEHAVIOR
Charitable Giving
Finance
Madrian & Shea (2001)
.
The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Savings
Health
Berdal (2018)
.
Structured goal planning and supportive telephone followup in rheumatology care: results from a pragmatic stepped-wedge cluster-randomized trial.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Health
Redelmeier et al (1993)
.
Understanding Patients' Decisions. Cognitive and Emotional Perspectives.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Consumption
Education
ideas42 (11)
.
Beating the Deadline: Reminders to Apply for Financial Aid on Time.
PRODUCT
TACTICS
Social Norms,Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Marrazzo (2011)
.
A behavioural intervention to reduce persistence of bacterial vaginosis among women who report sex with women: results of a randomised trial.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Sexual Health Behaviors
Finance
Shyamal
.
Underinvestment in a Profitable Technology: The Case of Seasonal Migration in Bangladesh
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Work Behaviors
Health
Wang (2011)
.
Effects of a 6-week walking program on Taiwanese women newly diagnosed with early-stage breast cancer.
PRODUCT
TACTICS
Skill Coaching,Education or Information
BEHAVIOR
Physical Activity,Disease Management
Health
Volpp et al. (2009)
.
A Randomized, Controlled Trial of Financial Incentives for Smoking Cessation.
PRODUCT
TACTICS
Lotteries,Financial Incentives,Education or Information
BEHAVIOR
Smoking Cessation
Finance
Rodriguez
.
Delivering information about retirement saving among Hispanic women: two Facebook experiments
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Savings
Health
ideas42 (3)
.
Encouraging Diabetics to Use Statins: Nudging for Long-Term Health
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Health
Powell (2015)
.
Improving magnetic resonance imaging (MRI) examinations: Development and evaluation of an intervention to reduce movement in scanners and facilitate scan completion.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Finance
Stango & Zinman (2011)
.
Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees.
PRODUCT
TACTICS
Increase Salience,Priming
BEHAVIOR
Other
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 3.
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Charitable Giving
Health
Skouteris (2016)
.
Health coaching to prevent excessive gestational weight gain: A randomized-controlled trial.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Other,Physical Activity,Diet & Nutrition
Health
Thomsen (2016)
.
Motivational counselling and SMS-reminders for reduction of daily sitting time in patients with rheumatoid arthritis: a descriptive randomised controlled feasibility study.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Coaching or Counselling
BEHAVIOR
Sedentary Behaviors
Health
Ahluwalia (2007)
.
Pathway to health: cluster-randomized trial to increase fruit and vegetable consumption among smokers in public housing.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Diet & Nutrition
Health
Slovic et al. (1997)
.
Insensitivity to the Value of Human Life.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
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