Study • Health · Organ Donation
Do Defaults Save Lives?.
Johnson & Goldstein (2003), ‘Do Defaults Save Lives?', Science, Vol. 302
Summary by Mark Egan
Using defaults in organ donation to increase compliance rates. Those countries where people are required to opt-out of organ donation report significantly higher consent than those with an opt-in policy. Possibly the most famous nudge, certainly the most eye-catching.
Tactics used
TACTICS
Smart Defaults
Behaviors addressed
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