Study • Finance · Charitable Giving
Sympathy and Callousness.
Small et al. (2007),‘Sympathy and callousness
Summary by Mark Egan
This paper examined the average donations received when participants (n=159) were presented with an identifiable victim (a girl named Rokia) versus a dry statistical overview of the problem. The greatest amount of donations were elicited by Rokia alone, even more so than a combination of statistics and a picture of Rokia.
Tactics used
TACTICS
Education or Information
TACTICS
Framing Effects
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings