BEHAVIOR

Adherence (Medication or Treatment)

Tactics used to change Adherence (Medication or Treatment)

Social Support

TACTIC

Social Support

Social support refers to the perception or reality that other people will provide assistance in a given context. It is a key component of several behavior models and plays an important role in mediating behavior change. ‍

Motivational Interviewing

TACTIC

Motivational Interviewing

Motivational interviewing (MI) is a therapeutic approach that aims to influence behavior by eliciting goals, motivation, insights, and specific behavioral plans through structured dialog. It's largely associated with William Miller and Stephen Rollnick, and bears some relation to the Socratic method (as does the original cognitive therapy approach). While originally developed as part of a treatment for substance abuse, the method has been generalized and found empirical support in assisting behavior change in diet, exercise, and other areas.

Active Choice

TACTIC

Active Choice

Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”‍

Feedback on behavior

TACTIC

Feedback on behavior

Feedback on behavior refers to information about how a person's current performance tracks against goals or standards.Performative information might include data on how a person's current diet tracks with nutrition recommendations or how their home power consumption compares with nearby households.