Simple Heuristics That Make Us Smart

Behavioral Economics,Decision Science,Heuristics

Simple Heuristics That Make Us Smart

Gerd Gigerenzer,Peter Todd

AUDIBLE VERSION

RECOMMENDED BY

The Art of Choosing

Decision Science,Product,Management,Behavioral Economics,Rewards & Incentives,Environmental Restructuring,Reduce Friction,Nudges & Choice Architecture

Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan

Chip Heath,Dan Ariely,Tim Houlihan

Management,Social Psych,Decision Science,Behavioral Economics,Environmental Restructuring,Nudges & Choice Architecture

Inﬂuence: The Psychology of Persuasion

Robert Cialdini

Social Psych,Marketing