Modeling & Analyzing Behavior

Break down any behavior into its key components and areas of influence

Deconstructing Motivation & Reward Loops

Deconstruct intrinsic & extrinsic sources of motivation and design reward loops with precision

Cognitive & Emotional Levers of Behavior

Understand the thoughts & feelings that prevent or promote behavior, and create change without touching the behavior itself

Social & Environmental Levers of Behavior

Develop a 360 degree view of the context that influences behavior, and know where to intervene

Behavior Change Tactics

Deploy an arsenal of evidence-based tools to change behavior, and know which ones to use in which context

Creating Long-Term Retention & Engagement

Design strategies that lead to sustained engagement & retention, and know how to reactivate people who fall off

Qualitative & Quantitative Behavioral Research

Do literature reviews, interviews, and data analysis that yield more insight in less time

The Science of Decision-Making

Predict risks more effectively and choose better strategies by insulating yourself against biases

Applied Behavioral Economics & Pricing

Leverage modern applications of behavioral economics to influence behavior and economic exchanges

Influencing Digital Behaviors

Know key difference between mobile & desktop, understand email & SMS touchpoints, and create stronger funnels

Driving Real-World Behaviors & Outcomes

Drive real-world outcomes with both digital and non-digital touchpoints

Behavioral Strategy & the Experimental Approach

Lead a behavioral organization by developing a culture of experimentation

Behavior Design Sprints

Generate behavioral insights and quickly implement high-ROI changes in a systematic process