Your brain is the most flexible and valuable tool in your job. The smarter you are, the more you and your company benefit. It's a win-win.
For this reason, the best investment your company can make is in your knowledge and skills. We want to help your company see the value of investing in behavioral science. So we’ve drafted the following messages for you to fill out and send to your company for their support.
Whether you use the template here or write your own, here are some tips on getting your organization excited about investing in your skills and expertise:
Hi [Their Name],
I was recently accepted into a behavioral science and design thinking course here. This six-week course focuses on applied behavior change that I can apply to [company pain point or priority]. Specifically, I’ll be practicing ways to design new motivation systems and reward loops based on relevant research and recent case studies. This will help me [make X change to my work setup].
The weekly time commitment is only a few hours, so it won’t interfere with my work schedule. While the certificate of completion is nice to have, I’m excited to share the templates and frameworks with my colleagues so our [department / team / unit / function] can make a longer-lasting impact on [clients / prospects / users / employees / patients / population].
This behavior-based approach isn’t very common, but it has some great results. The course designers have increased savings rates by 18.8%, increased user engagement with an employee wellness program by 30x, and increased active users by 100% one month after signup. By investing in the course, we can get a return on our time and money by improving our strategy and tactics for increasing [Y metric that matters to our company/the recipient of this message].
Here's a link to a page with more details.
The full course cost is $1,499, with no travel, accommodation, or other fees. [With my early-bird/group/waitlist discount, the price is $X.] In the future, the creators may not teach it and the price may increase significantly.
Should we coordinate this together? If not, can you direct me to the right person to speak to about our [learning/education/professional development] policy?
Thank you very much for considering.
[Your Name]
Hi [their name],
I was recently accepted into a behavioral science and design thinking course here. This six-week course focuses on applied behavior change that I can apply to [company pain point or priority]. Specifically, I’ll be practicing ways to design new motivation systems and reward loops based on relevant research and recent case studies. This will help me [make X change to my work setup].
The weekly time commitment is only a few hours, so it won’t interfere with my work schedule. While the certificate of completion is nice to have, I’m excited to share the templates and frameworks with my colleagues so our [department / team / unit / function] can make a longer-lasting impact on [clients / prospects / users / employees / patients / population].
This behavior-based approach isn’t very common, but it has some great results. The course designers have increased savings rates by 18.8%, increased user engagement with an employee wellness program by 30x, and increased active users by 100% one month after signup. By investing in the course, we can get a return on our time and money by increasing [Y metric that matters to our company / the recipient of this message].
This is the course outline:
Week 1: Deconstructing motivation with self-determination theory (SDT)
Week 2: Designing with intrinsic and extrinsic rewards
Week 3: Mastering reward loop architecture
Week 4: Motivational communication
Week 5: Case study intensive
Week 6: Behavioral strategy beyond motivation & reward loops
Here's a link to a page with more details.
The full course cost is $1499, with no travel, accommodation, or other fees. [With my early-bird/group/waitlist discount, the price is $X.] In the future, the creators may not teach it and the price may increase significantly.
Should we coordinate this together? If not, can you direct me to the right person to speak to about our [learning/education/professional development] policy?
Thanks!
[Your Name]