Study • Other · Other
Post-It® note persuasion.
Garner (2005), ‘Post-It® note persuasion
Summary by Mark Egan
This experiment (n=150) tested the impact of various notes on the likelihood of a person completing a survey. For those who received only the survey and cover page the completion rate was 36%, compared to 48% for those with a handwritten message on the front-page and 76% when the survey was accompanied by a handwritten post-it note.
Tactics used
TACTICS
Personalization
Behaviors addressed
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