Study • Environment · Waste Management
`Nudging’ Hotel Guests to Reduce Food Waste as a Win–Win Environmental Measure.
Kalbekken (2011), ‘`Nudging’ hotel guests to reduce food waste as a win–win environmental measure', Economics Letters.
Summary by Mark Egan
The authors conducted a natural field experiment in Norway working with a household appliances retailer to encourage more energy-efficient purchases. An information treatment condition provided labels showing the cost of the products’ lifetime energy consumption. A training treatment provided training to sales staff. Neither treatment had any effect on the purchase of fridge freezers but they resulted in more energy efficient tumbler driers sold by 4.9% and 3.4% respectively.
Tactics used
TACTICS
Framing Effects
TACTICS
Smart Defaults
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
TACTICS
Social Norms
Behaviors addressed
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