Study • Health · Physical Activity
Using Normative Messages to Increase Healthy Behaviours.
Slaunwhite, J. (2008), 'Using normative messages to increase healthy behaviours', International Journal of Workplace Health Management.
Summary by Mark Egan
This paper examines the efficacy of normative messages to encourage people to take the stairs. The results suggest posters using a norm-framework were more effective than generic-information posters. While the context is small, the paper notes that prior to this there was scant available research on the effectiveness of normative appeals on health behavior.
Tactics used
TACTICS
Social Norms
Behaviors addressed
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