Study • Finance · Loan Repayment
A Personal Touch: Text Messaging for Loan Repayment
Summary by BHUB
A randomized evaluation found that most of the messages failed to achieve any significant result on loan repayment. The only message that increased repayment rates was a positive framing and the inclusion of the account officer's name.
Tactics used
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
Behaviors addressed
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