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Behavior change and behavior design models

Tactics that change behavior

Smart Defaults
Smart Defaults

Defaults refer to what happens if a person makes no choice or goes with a pre-selected choice. The influence of defaults is a foundational component of behavioral economics.

Perhaps the most famous example of defaults is the difference between opt-in and opt-out organ donation programs. While not universal, several studies have found that the rate of organ donation consent in a population seems to be influenced by the default (i.e., what happens if a person does not check a box or change the pre-selected preference on a form).

Smart defaults do not only refer to one-off events, however. In the well-known Save More Tomorrow program, participants were not only included in a savings program by default, but the amount they saved was also changed over time automatically (again by default). Similarly, other behavior change programs have default settings that include at-home medication or food delivery, rules-based reminders on different platforms, etc.

AI or Chatbot
AI or Chatbot

Using a chatbot or simulated conversational interaction.

Checklists
Checklists

Checklists are an age-old tactic for remembering to do certain tasks. Checklists are sometimes used to measure behaviors that should take place with a certain frequency, e.g. every day or X times per week, and other times, to ensure certain steps are followed every time a person does a complex behavior.

For behavior designers, the challenges of checklists often entail choosing the right behaviors, breaking them down to the correct level of granularity for a given population, and serving them up in the proper context or sometimes with personalization. They are likely underutilized and consistently improve the performance of even experts, like pilots and surgeons.

Peer Mentoring
Peer Mentoring

Peer mentoring refers to having individuals with a certain lived experience guide or train others facing similar ones. It is typically considered in contrast to expert coaching, formal teaching, or management guided by a clinician or doctor.

Compare, for example, a weight loss program delivered by a registered dietician vs. group sessions led by program 'graduates' like WW (formerly Weight Watchers). Note that these two approaches are not mutually exclusive.

Tracking cognitions or emotions
Tracking cognitions or emotions

Tracking cognitions or emotions (often both) refers to a person recording when they have certain thoughts or feelings. The person might note every time they experience a given thought or specific feeling whenever it comes up, or alternatively simply keep a diary of any notable thoughts or feeling at pre-determined times. Often, this also includes noting what triggered or occured before or alongside these thoughts and emotions.

Many therapuetic approaches utilize this tool, even if only for brief periods, to help a system, clinician, or patient better understand the patterns around their thoughts and feelings. Often, this data is integrated into additional behavior change approaches, like behavioral activation or implementation intentions.

Acceptance and Commitment Therapy (ACT)
Acceptance and Commitment Therapy (ACT)

ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy.

The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

Acceptance and Commitment Therapy (ACT)
Acceptance and Commitment Therapy (ACT)

ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy.

The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

Checklists
Checklists

Checklists are an age-old tactic for remembering to do certain tasks. Checklists are sometimes used to measure behaviors that should take place with a certain frequency, e.g. every day or X times per week, and other times, to ensure certain steps are followed every time a person does a complex behavior.

For behavior designers, the challenges of checklists often entail choosing the right behaviors, breaking them down to the correct level of granularity for a given population, and serving them up in the proper context or sometimes with personalization. They are likely underutilized and consistently improve the performance of even experts, like pilots and surgeons.

Products that change behavior

Research on behavior change