
BEHAVIOR CHANGE TACTIC
Mindfulness
Mindfulness refers to applying focused attention to certain stimuli, typically in the present moment and in a non-judgmental way. Mindfulness has become incorporated into many evidence-based therapeutic approaches, including mindfulness-based cognitive therapy (MBCT) and mindfulness-based stress reduction (MBSR). It has been also been leveraged to influence behaviors outside of traditional mental health areaas, like dietary behaviors and athletic performance.
Studies involving Mindfulness
PAPERS
Review and Evaluation of Mindfulness-Based iPhone Apps
PRODUCT
Headspace, Smiling Mind, Mindfulness Daily, Buddhify 2
BEHAVIOR
Mental Health & Self-Care
PAPERS
Feasibility and Efficacy of an mHealth Game for Managing Anxiety: "Flowy" Randomized Controlled Pilot Trial and Design Evaluation.
PRODUCT
Flowy
BEHAVIOR
Mental Health & Self-Care
TACTICS
Gamification
Products leveraging Mindfulness

PRODUCTS
Headspace
Behaviors
Mental Health & Self-Care
Tactics
Mindfulness, Behavioral Activation (BA), Gamification

PRODUCTS
Smiling Mind
Behaviors
Mental Health & Self-Care
Tactics
Mindfulness, Behavioral Activation (BA)

PRODUCTS
Mindfulness Daily
Behaviors
Mental Health & Self-Care
Tactics
Mindfulness, Behavioral Activation (BA)

PRODUCTS
Buddhify 2
Behaviors
Mental Health & Self-Care
Tactics
Mindfulness, Skill Coaching
PRODUCTS
Flowy
Behaviors
Mental Health & Self-Care
Tactics
Gamification, Mindfulness

PRODUCTS
Whil
Behaviors
Mental Health & Self-Care
Tactics
Mindfulness, Reminders, Cues +6 more

PRODUCTS
Simple Habit
Tactics
Automation, Environmental Restructuring, Reduce Friction or Barriers
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.